The person on the other side of the pitch.
For thirty years I decided which stories made air. Now that judgment works for you.
I spent three decades in television news, most of it in one of the nation's most competitive news markets. I rose from producer to Executive Producer before serving as Managing Editor and Assistant News Director. Every day, I decided which stories made the news and which didn't.
Here's what that job teaches you: media attention isn't luck.
Behind every story you see on the news, someone made a case for it. Someone framed it, timed it, and put the right person in front of the camera. For years, I was the one on the other side of that pitch, deciding what made the cut.
Now I use everything I learned to earn attention for people whose work deserves it.
My clients are founders, nonprofits, experts, authors, and organizations doing work that matters. Some need a media strategy built from scratch. Some want to become the trusted voice reporters call when news breaks. Some need coaching before the journalist starts rolling and the questions start coming. Others simply want someone in their corner who sees the story before everyone else does.
What they all get is an Executive Producer's editorial judgment.
I know what makes an assignment desk lean in because I was the person making those decisions. I know how to craft a story a newsroom wants, rather than the pitch it deletes. I'll tell you honestly which one you have, then help you earn the yes.
Today, I help clients earn attention where it matters most. They've appeared everywhere from local television to NPR, TODAY, NewsNation and CBC, becoming trusted voices on closely watched legal cases and conversations shaping education, healthcare, sports and culture. I also work alongside national communications firms and established teams, bringing a newsroom perspective to media strategy and campaigns.
I've hired journalists, mentored producers, led newsrooms and built relationships across the industry. I know how newsrooms think and how to bridge the gap between a great story and great coverage.
I put that insider's knowledge to work for you and your brand, guided by the same belief I shared with my teams for years: There's always room for something good.